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☕ More than 2 million spectators for the Paralympics, Patrick Mahomes & Dani Rojas together, 27 job offers, etc.

☕ More than 2 million spectators for the Paralympics, Patrick Mahomes & Dani Rojas together, 27 job offers, etc.

Your daily shot of sports business.

Olivier Spaeth
August 29, 2024

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Two million tickets sold ahead of Paralympics in Paris

The Paris Paralympics is poised to be a major sporting event, with over two million tickets already sold after the opening ceremony was held last night. This strong ticket sales performance indicates a growing public interest in Paralympic sports and the event’s potential to rival the success of the recent Olympic Games.

Despite some remaining tickets available, organizers are confident that sales will continue to climb throughout the competition. Popular sports such as wheelchair fencing, taekwondo, equestrian, shooting, and blind football have seen increased demand, while events like track cycling and triathlon have sold out completely.

Paris 2024 president Tony Estanguet expressed satisfaction with the ticket sales, noting that the Games are likely to see a surge in ticket purchases right up until the final days of competition. This trend mirrors the experience of the Olympics, where tickets were sold out in the hours leading up to the closing ceremony.

The Paralympics will feature a record number of participating nations, including refugee athletes and several countries making their Paralympic debut. International Paralympic Committee president Andrew Parsons described a positive and enthusiastic atmosphere among the athletes, emphasizing the potential for these Games to be the most spectacular ever: "It’s a combination of Paralympic sport being stronger than ever before, fantastic work by the organising committee and a great atmosphere in the city.”

Paris is well-positioned to deliver a memorable and successful Paralympic Games.

Read on rte

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Quick Takes

Football / US Football

Steelers to continue popular Student Rush ticketing program - pittsburgh biz journal 💰

Ravens sell out all suite inventory, including pricey new 'Black Wing' spaces - sports biz journal 💰

What’s new to eat and experience at Soldier Field in 2024 - wgn

Basketball

The WNBA is Employing a Bold, Innovative New Marketing Strategy: "Sex Sells" - barstool sports

Baseball

Audience Analysis: Little League World Series finale is best in a decade - sports biz journal 💰

Soccer / Football

Michele Kang’s global investment in women’s soccer on display with Arsenal, Chelsea friendlies - the athletic 💰

FIFA opens new corporate office in Coral Gables - bloomberg

College Sports

The Numbers Behind the Success of the Aer Lingus College Football Classic - sport for business

Tennis

The USTA is seriously worried about looming pickleball threat - fortune

Other sports

U.S. men’s gymnastics medalist Fred Richard on how his sport can avoid falling back into post-Olympics obscurity - cnbc

Jockey Club ups digital fan experience amid dreams of ‘ChatGPT of horse racing’ - south china morning post

Esports & Gaming

How creator-owned teams are shaking up the esports industry - digiday

Sponsorship

Swissquote becomes principal sponsor of ZSC Lions and Genève-Servette Hockey Club - fx news group

Everton reveal third founding partner for new stadium - sport industry

Southampton FC partner with P1 Travel to enhance fan experience - sports mint media

Church & Dwight renews long-term MLB sponsorship, adds partnership with Little League - mlb

Dortmund signs $10m three-year sponsorship deal with BlockDAG - insider sports

Tennis Player Lands Last-Minute Sponsorship Just For Playing Carlos Alcaraz At The U.S. Open - bro bible

Emma Raducanu facing sponsorship uncertainty after tearful US Open exit - the telegraph 💰

Liquid Death Announces Sponsorship of Brooklyn Football Club's Women's Team - city buzz

Louis Vuitton Sails Into Barcelona for a High-tech America’s Cup - wwd

Stadium & Arena

Allianz Arena trailblazing tech network - coliseum

FC Dallas could get $198M in public funding for Toyota Stadium upgrades - dallas biz journal 💰

LSU Tiger Stadium adds supersized video board - wafb

Companies & Brands

Ticketing platform Seat Unique banks £14.5m amid soaring demand - sky

Media

Fubo chairman Bronfman abandons US$6bn Paramount Global takeover bid - sports pro media

FIFA Club World Cup media rights tender go live in Europe and Sub-Saharan Africa - sporticos

Men & Women

Fanatics Adds Former Nike President Trevor Edwards to Its Board - sportico

Is Virat Kohli the Biggest Startup Investor? How Players Are Investing - tice

Long format

Stacy McGranor, CX director for Sharks Sports & Entertainment, talks with Judy Mottl about customer experience strategy across the company's portfolio of brands

Listen on retail customer experience, youtube

Charlie Methven is the co-owner and CEO of Charlton Athletic. He is the guest of Business of Sports

Listen on spotify, youtube, apple podcast

Brand Strategy Lessons from Super Bowl Ads. Bentley University assistant professor of marketing Shelle Santana discusses the evolution of corporate branding

Listen on harvard business review, spotify, apple podcast