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☕ The international expansion of the NFL, the new Inter Miami Stadium, 28 job offers, etc.

☕ The international expansion of the NFL, the new Inter Miami Stadium, 28 job offers, etc.

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Olivier Spaeth
September 05, 2024

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General view inside the stadium of the national anthems of Germany and the United States prior to the NFL match between the Indianapolis Colts and the New England Patriots at Deutsche Bank Park

NFL's International Expansion: A Calculated Gamble

The NFL's aggressive push into international markets continues, with Brazil set to host its first-ever regular season game. While the league has enjoyed significant success in Europe, concerns linger about the viability of expanding into South America.

Temple University sport business expert Rick Ridall offers insights into the NFL's motivations and potential future plans. Rick Ridall, who has a deep understanding of the league, believes the NFL's expansion strategy is driven by a desire to capitalize on its powerful brand and tap into new revenue streams.

The NFL's International Series has proven popular in Europe, with games selling out in London and Germany. However, the upcoming game in Brazil has faced challenges due to political and social concerns, as well as safety issues. Despite these hurdles, Rick Ridall suggests that the league is committed to exploring new markets and is not ruling out the possibility of establishing an internationally based franchise: "They are seeing new fan bases, new revenue streams and new opportunities, and historically, when this league sees opportunities, they just go for it."

Rick Ridall's analysis highlights the NFL's calculated approach to expansion. The league is using international games as a test bed to gauge fan interest and evaluate potential markets for future growth. While there are risks involved, the NFL's success in Europe suggests that its strategy may pay off in the long run. "I think it’s open ended. They will certainly continue to play these international games and explore new markets. Next year, they have one in Madrid. But I also would not rule out expansion."

As the NFL continues to push the boundaries of its international reach, the question remains: Will the league's aggressive expansion ultimately pay off, or will it prove to be a costly gamble?

Read on temple now

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