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☕ Netflix & Sports, Asics make you want to walk, 25 job offers, etc.

☕ Netflix & Sports, Asics make you want to walk, 25 job offers, etc.

Your daily shot of sports business.

Olivier Spaeth
September 25, 2024

Your daily dose of sports and esports business news is here! Thanks for reading, and don't forget to share the love.

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Top Story

Tom Brady

Tom Brady Roast Proves Netflix Sports Strategy Works

Netflix's recent success with sports content, exemplified by the viral "The Roast of Tom Brady," underscores a growing trend in the streaming industry. As the platform prepares to dive deeper into live sports, particularly with the NFL, it's clear that sports programming is becoming a lucrative and strategic investment.

Netflix's success in sports content can be attributed to its ability to offer a diverse range of programming, including documentaries, reality shows, and live events. Popular titles like "Drive to Survive" and "Captains of the World" have demonstrated the high demand for sports-related content, while the "Roast of Tom Brady" and other live offerings have proven that Netflix can attract large audiences even for non-traditional sports events.

Netflix's strategic investments in sports content have positioned the platform for long-term success. By acquiring the rights to NFL Christmas Day games, the company has secured a prominent place in the live sports market. Collaborations with organizations like WWE and others have expanded Netflix's sports offerings and reach. Moreover, live sports events provide unique opportunities for advertising revenue, further enhancing the platform's profitability.

Analysts view sports content as a strategic investment for Netflix, given its popularity and potential for advertising revenue. The platform's decision to increase prices, partly driven by sports content, suggests confidence in the strategy's profitability. This move indicates that Netflix believes sports content can not only attract new subscribers but also justify higher subscription fees, demonstrating the value it places on this content.

To succeed in the competitive sports streaming market, it's essential to offer a diverse range of content, leverage strategic partnerships, explore advertising opportunities, and invest in technology to ensure a high-quality streaming experience. By combining these elements, sports businesses can attract and retain a loyal audience, generate revenue, and establish themselves as leaders in the industry.

As Netflix continues to invest in sports content, its strategy offers valuable insights for sports business professionals seeking to capitalize on the growing demand for sports programming in the streaming era.

Read on front office sports

Quick Takes

Football / US Football

One Year Later, Taylor Swift Effect Stretches Far Beyond NFL - sportico

Baseball

Austin plans to make a play for MLB expansion - san antonio biz journal 💰

Basketball

Super League Basketball ‘starting from scratch’ after ‘unsustainable’ BBL - sports pro media

BC Partners in exclusive talks to invest in EuroLeague basketball competition - ft

Soccer / Football

Champions League final to be moved as venue stripped of hosting privileges by UEFA - express

Brad Sims (NYC FC): New stadium will be "ridiculously great" - hudson river blue

Real Betis signs Goldman Sachs deal to support stadium project - the stadium business

Birmingham City new stadium: Capacity, AI prediction and latest from Tom Wagner - birmingham live

Far East investor weighs up Rangers takeover' - bbc

Derby owner Clowes in talks with new investors - bbc, derbyshire live

Bay FC soccer club to build training facility on San Francisco's Treasure Island - cbs

College Sport

Pac-12 Announces Addition of Utah State in 2026 - front office sports

Cricket

Pakistan Cricket Board banned from signing betting sponsorships after court ruling - sports pro media

Cricket is the second-most popular sport in the world. Private equity wants in - pensions & investments

Tennis

Whisper seals Roland Garros deal - sport industry

eSports

How esports team Sentinels plans to become profitable in 2025: A Q&A with CEO Rob Moore - digiday

Sponsorships

Phone deal for visiting fans at 2026 World Cup part of Verizon sponsor pact with FIFA - ap news

Chelsea in talks with three major airlines over shirt sponsorship deal including Qatar Airways - goal

Stadium & Arena

KPMG to advise on fan experience at Capital One Arena under expanded partnership - sports biz journal 💰

Media

WNBA Day 1 Playoff TV Ratings Show Extent of Caitlin Clark Effect - front office sports

DFL to re-tender Package B after arbitration ruling - sportbusiness.com 💰, sportcal

Could Amazon be the big winner after MLSE deal? - cp 24

Companies & Brands

Doritos is crowdsourcing creative for this season’s Super Bowl - marketing brew

Economy

How some F&B companies manage the surge in revenue during fall sports season - nrn

Men & Women

Gemma Vaughan steps up at AO Arena - coliseum

Jamie Corr Joins Burson Sports as Managing Director - burson

Long format

In this episode of LeCorner, we had the pleasure of hosting Thomas Rypens, Direct to Consumer Director at Club Brugge for an insightful discussion about his fascinating journey, from an internship at RSC Anderlecht to founding his own startup, and eventually taking on this newly created role at Club Brugge, where he oversees all consumer-facing aspects: merchandising, ticketing, food and beverage, memberships, e-sports, e-commerce, and more.

Listen on spotify, apple podcast

Carsten Koerl, Founder and CEO of Sportradar, joins Sports Business Radio for a conversation discussing how he launched the company, how he attracted investors such as Michael Jordan and Ted Leonsis and how Sportradar is working with top sports organizations around the world.

Listen on spotify, apple podcast

Inside a Sport Marketing Giant's Playbook for Connecting Big Brands With Rabid Fans. John Rowady, the founder and CEO of sports marketing powerhouse rEvolution, shares his strategy for global growth.

Watch on entrepreneur

Scott Soshnick and Eben Novy-Williams speak with retired Lt. General Rich Clark, the new executive director of the College Football Playoff, about his early takeaways from the job and the CFP’s expansion at a time of upheaval across college sports.

Listen on spotify, apple podcast