☕ Sports and new technology, Nike & New Balance last ads, US Open best seller, 17 job offers, etc.

Your daily shot of sports business.

Your daily dose of sports and esports business news is here! Thanks for reading, and don't forget to share the love.

Let us know what you think!

How Technology Is Transforming The Sports And Entertainment Industries

The sports and entertainment industries are undergoing a dramatic shift, driven by technological advancements and evolving consumer preferences. Promoters must harness the latest innovations to deliver unforgettable experiences.

The COVID-19 pandemic accelerated the adoption of contactless technologies like mobile ticketing and cashless payments. Esports and streaming platforms also gained prominence, reaching global audiences.

Smart stadiums, equipped with advanced technology, are enhancing fan engagement with real-time updates, personalized content, and interactive features. Mobile devices and social media have become essential tools for fans, fostering direct interaction and driving engagement.

Augmented reality (AR) and virtual reality (VR) are revolutionizing the fan experience, immersing them in 360-degree environments. Artificial intelligence (AI) is enhancing customer support through chatbots and virtual assistants.

The sports and entertainment industry is leveraging big data and analytics to deliver personalized experiences, tailoring content and recommendations to individual users.

While adopting new technology presents challenges, the rewards are significant. By embracing innovation, promoters can create unforgettable moments and stay ahead of the curve.

Read on forbes

Quick Takes

Paris 2024

The Wildly Successful Paralympics TikTok Account Isn’t What You Think - front office sports

Football / US Football

Erie County gives Bills fans rare chance to invest in stadium through 'Bills bonds' - auburn pub 💰

NFL Agency Athletes First Hits Rivalry Games to Recruit Clients - sportico

NFL poised to welcome private equity ownership - morning brew

Superdome ‘super’charged fan experience - coliseum

Baseball

Tampa Bay Rays giving out free tickets to fans who use new facial recognition ballpark entry - wfla

Ice Hockey

Bill Daly says further NHL expansion likely but there is a maximum amount of teams the league can have - rmnb

Soccer / Football

We watched every minute of Cristiano Ronaldo’s YouTube channel so you never have to - the athletic 💰

Ronaldo fined €18.8m over tax evasion - bbc

Unsolvable dispute. What does future hold for PSG? - stadium db

Barcelona in advanced talks to secure new investor to resolve Olmo registration issues - barca universal

Business of Football: FIFA, Google and the Streisand effect – and searching for Man City legal fees - the athletic 💰

College Sports

Indiana Football Updates Memorial Stadium for Enhanced Fan Experience - bvm sports

UConn Is Considering Joining the Big 12. Is It Worth It? - front office sports

Troy aims to improve Trojans fan experiences this season - wsfa

OU Athletics Unveils Fan Experience Enhancements for 2024 Football Season - sooner sports

Tennis

Everything About the US Open Is Big, and It’s Not Slowing Down - front office sports

Motorsports

NASCAR finalizing deal to add Mexico City to Cup Series in ’25 for first points race outside U.S. in 67 years: Sources - the athletic 💰

Cycling

UK Sport warned British Cycling against Shell sponsorship and its possible impact on future public funding - cycling news

Other sports

Pro Rodeo Is Pushing to Capitalize on America’s Western Culture Obsession - front office sports

Technology firms changing the game in major sports - retail tech innovation hub

Esports & Gaming

Esports Team Complexity to Build Fan App on Sonic in Sponsorship Deal - decrypt

Sponsorship

Delta Air Lines named official airline of the WNBA - travel daily news

Marketing and Sponsorship: Behind Athletic Brewing, Heineken 0.0 and others, non-alcoholic beers are earning more sports share - sports business journal

IHG Hotels & Resorts launches exclusive Bledisloe Cup packages for rugby fans - travel weekly

McDonald’s, Nike & Coca-Cola: The Winners & Losers Of Olympics Sponsorships - bandt

Bumble Becomes First Dating App Partner for WNBA Club, NY Liberty - ministry of sports

Bundesliga 2024-25: Sponsors Watch - sports mint media

Coinbase Expands BVB Sponsorship Scope: Takes It Beyond Germany - finance magnates

Japan Airlines and Liverpool Football Club celebrate the grand opening of the Japan Airlines Lounge at Anfield Stadium - travel daily news

Cofidis continues as important sponsor of Vuelta a Espana for two more years - cycling up to date

Stadium & Arena

What is Orchard Park's plan to spur development around the new Buffalo Bills stadium? - buffalo news

Real Zaragoza prepares for construction of modular stadium - stadium db

Lubbers Stadium undergoes renovations to upgrade fan experience - grand valley lanthorn

Significant modernisation of a 90-year-old facility in Rimini - stadium db

Spain: Camp Nou will regain the club's motto and get a skywalk - stadium db

UCF nears football stadium expansion, starts selling premium seating - jacksonville biz journals

PNC Arena's $300 million update will dial in and repurpose venue space to meet 2024 needs of Wolfpack, Hurricanes - sports biz journal 💰

City Council member says community survey will guide her vote on stadium deal - san antonio express news

Dakota State Coaches and Players are excited for new football stadium - dakota news now

Massive music festivals illustrate new uses for Sioux Falls Stadium - pigeon 605

Soccer is On for Downtown’s Smokies Stadium in 2025 - inside of knoxville

Companies & Brands

Nike outpaced luxury brands in Olympics earned media - fashion united

Nike Push in China to Include Tour With NBA Stars Doncic, Tatum - bloomberg

Dentsu enriches sports marketing data strategy with Sports Innovation Lab - marketing dive

Brighton Park Capital, Symphony Ventures invest $250M in ticket marketplace TickPick - sports biz journal 💰

ARound's stadium-level technology transforms the fan experience for sports teams, audiences, and brands - news press now 🎥

Business By The Books: Studies Show Financial Impacts Of Sports Betting - legal sports report

DraftKings set to enter Wisconsin with Chippewa Indians - gaming intelligence, sports betting dime

Media

Mavericks, Pelicans games are leaving their local sports networks ahead of NBA season - cnbc

Disney, Warner, Fox Press For Quick Appeal of Streaming Sports Venture Shutdown - variety

Other

‘It’s about money’: doubt over America’s Cup benefits in tourist hotspot Barcelona - the guardian

From turfgrass to touchdowns - agri life today

Men & Women

Meagan Walker replaces Tim Morton at ASM Global - kongres magazine

Long format

Stephanie Rogers, VP of Marketing, Vegas Golden Knights, is the guest of Sean Callanan and his podcast: Sports Geek HQ

Ads

Nike follows up on 'Winning isn’t for everyone' for the Paralympics - campaign asia

New Balance’s new commercial for 17-year-old Duke freshman Cooper Flagg - front office sports

Figure

$9.9 Million

It is the amount of sales of the Honey Deuce Cocktail during US Open 23.

Did you miss it?

This was the most popular link in the last newsletter:

The Best Food Item at Every NFL Stadium - give me sports

Jobs

USA / Canada

Wassermann

FC Cincinnati

San Francisco Giants

Cleveland Browns

Cincinnati Reds

Skillz

Charlotte FC

NFLPA

Michigan Panthers

Play for Dignity

UK & Ireland

The FA

England Rugby

Formula 1

Tottenham Hotspur

Australia / NZ

MKTG Sports + Entertainment Australia

City of Gold Coast

Other parts of the World

UBet Sports

Olivier Spaeth

Thanks for being a valued subscriber! I hope this newsletter provided you with valuable insights.

To help us grow, please share it with your network.

Let's connect on LinkedIn to continue the conversation.