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How Technology Is Transforming The Sports And Entertainment Industries
The sports and entertainment industries are undergoing a dramatic shift, driven by technological advancements and evolving consumer preferences. Promoters must harness the latest innovations to deliver unforgettable experiences.
The COVID-19 pandemic accelerated the adoption of contactless technologies like mobile ticketing and cashless payments. Esports and streaming platforms also gained prominence, reaching global audiences.
Smart stadiums, equipped with advanced technology, are enhancing fan engagement with real-time updates, personalized content, and interactive features. Mobile devices and social media have become essential tools for fans, fostering direct interaction and driving engagement.
Augmented reality (AR) and virtual reality (VR) are revolutionizing the fan experience, immersing them in 360-degree environments. Artificial intelligence (AI) is enhancing customer support through chatbots and virtual assistants.
The sports and entertainment industry is leveraging big data and analytics to deliver personalized experiences, tailoring content and recommendations to individual users.
While adopting new technology presents challenges, the rewards are significant. By embracing innovation, promoters can create unforgettable moments and stay ahead of the curve.
Read on forbes
Quick Takes
Paris 2024
The Wildly Successful Paralympics TikTok Account Isn’t What You Think - front office sports
Football / US Football
Erie County gives Bills fans rare chance to invest in stadium through 'Bills bonds' - auburn pub 💰
NFL Agency Athletes First Hits Rivalry Games to Recruit Clients - sportico
NFL poised to welcome private equity ownership - morning brew
Superdome ‘super’charged fan experience - coliseum
Baseball
Tampa Bay Rays giving out free tickets to fans who use new facial recognition ballpark entry - wfla
Ice Hockey
Bill Daly says further NHL expansion likely but there is a maximum amount of teams the league can have - rmnb
Soccer / Football
We watched every minute of Cristiano Ronaldo’s YouTube channel so you never have to - the athletic 💰
Ronaldo fined €18.8m over tax evasion - bbc
Unsolvable dispute. What does future hold for PSG? - stadium db
Barcelona in advanced talks to secure new investor to resolve Olmo registration issues - barca universal
Business of Football: FIFA, Google and the Streisand effect – and searching for Man City legal fees - the athletic 💰
College Sports
Indiana Football Updates Memorial Stadium for Enhanced Fan Experience - bvm sports
UConn Is Considering Joining the Big 12. Is It Worth It? - front office sports
Troy aims to improve Trojans fan experiences this season - wsfa
OU Athletics Unveils Fan Experience Enhancements for 2024 Football Season - sooner sports
Tennis
Everything About the US Open Is Big, and It’s Not Slowing Down - front office sports
Motorsports
NASCAR finalizing deal to add Mexico City to Cup Series in ’25 for first points race outside U.S. in 67 years: Sources - the athletic 💰
Cycling
UK Sport warned British Cycling against Shell sponsorship and its possible impact on future public funding - cycling news
Other sports
Pro Rodeo Is Pushing to Capitalize on America’s Western Culture Obsession - front office sports
Technology firms changing the game in major sports - retail tech innovation hub
Esports & Gaming
Esports Team Complexity to Build Fan App on Sonic in Sponsorship Deal - decrypt
Sponsorship
Delta Air Lines named official airline of the WNBA - travel daily news
Marketing and Sponsorship: Behind Athletic Brewing, Heineken 0.0 and others, non-alcoholic beers are earning more sports share - sports business journal
IHG Hotels & Resorts launches exclusive Bledisloe Cup packages for rugby fans - travel weekly
McDonald’s, Nike & Coca-Cola: The Winners & Losers Of Olympics Sponsorships - bandt
Bumble Becomes First Dating App Partner for WNBA Club, NY Liberty - ministry of sports
Bundesliga 2024-25: Sponsors Watch - sports mint media
Coinbase Expands BVB Sponsorship Scope: Takes It Beyond Germany - finance magnates
Japan Airlines and Liverpool Football Club celebrate the grand opening of the Japan Airlines Lounge at Anfield Stadium - travel daily news
Cofidis continues as important sponsor of Vuelta a Espana for two more years - cycling up to date
Stadium & Arena
What is Orchard Park's plan to spur development around the new Buffalo Bills stadium? - buffalo news
Real Zaragoza prepares for construction of modular stadium - stadium db
Lubbers Stadium undergoes renovations to upgrade fan experience - grand valley lanthorn
Significant modernisation of a 90-year-old facility in Rimini - stadium db
Spain: Camp Nou will regain the club's motto and get a skywalk - stadium db
UCF nears football stadium expansion, starts selling premium seating - jacksonville biz journals
PNC Arena's $300 million update will dial in and repurpose venue space to meet 2024 needs of Wolfpack, Hurricanes - sports biz journal 💰
City Council member says community survey will guide her vote on stadium deal - san antonio express news
Dakota State Coaches and Players are excited for new football stadium - dakota news now
Massive music festivals illustrate new uses for Sioux Falls Stadium - pigeon 605
Soccer is On for Downtown’s Smokies Stadium in 2025 - inside of knoxville
Companies & Brands
Nike outpaced luxury brands in Olympics earned media - fashion united
Nike Push in China to Include Tour With NBA Stars Doncic, Tatum - bloomberg
Dentsu enriches sports marketing data strategy with Sports Innovation Lab - marketing dive
Brighton Park Capital, Symphony Ventures invest $250M in ticket marketplace TickPick - sports biz journal 💰
ARound's stadium-level technology transforms the fan experience for sports teams, audiences, and brands - news press now 🎥
Business By The Books: Studies Show Financial Impacts Of Sports Betting - legal sports report
DraftKings set to enter Wisconsin with Chippewa Indians - gaming intelligence, sports betting dime
Media
Mavericks, Pelicans games are leaving their local sports networks ahead of NBA season - cnbc
Disney, Warner, Fox Press For Quick Appeal of Streaming Sports Venture Shutdown - variety
Other
‘It’s about money’: doubt over America’s Cup benefits in tourist hotspot Barcelona - the guardian
From turfgrass to touchdowns - agri life today
Men & Women
Meagan Walker replaces Tim Morton at ASM Global - kongres magazine
Long format
Stephanie Rogers, VP of Marketing, Vegas Golden Knights, is the guest of Sean Callanan and his podcast: Sports Geek HQ
Listen on sportsgeekhq, spotify, apple podcast
Ads
Nike follows up on 'Winning isn’t for everyone' for the Paralympics - campaign asia
New Balance’s new commercial for 17-year-old Duke freshman Cooper Flagg - front office sports
Figure
$9.9 Million
It is the amount of sales of the Honey Deuce Cocktail during US Open 23.
Read on the sports rush
Did you miss it?
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The Best Food Item at Every NFL Stadium - give me sports
Jobs
USA / Canada
Wassermann FC Cincinnati San Francisco Giants Cleveland Browns Cincinnati Reds | Skillz Charlotte FC NFLPA Michigan Panthers Play for Dignity |
UK & Ireland
The FA England Rugby | Formula 1 Tottenham Hotspur |
Australia / NZ
MKTG Sports + Entertainment Australia | City of Gold Coast |
Other parts of the World
UBet Sports |
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