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☕ Taylor Swift & the NFL, lots of ads, 31 job offers, etc.

☕ Taylor Swift & the NFL, lots of ads, 31 job offers, etc.

Your daily shot of sports business.

Olivier Spaeth
September 06, 2024

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Top Story

Some people plan to spend more on football this year - because of Taylor Swift

The NFL's 2024 season kicked off last night with a matchup between the Baltimore Ravens and the Kansas City Chiefs, a game eagerly anticipated by millions of fans. However, one unexpected factor has been driving significant interest and spending: Taylor Swift, girlfriend of Chiefs tight end Travis Kelce.

A recent survey by Lending Tree revealed that 14% of Americans plan to spend more on the NFL this season because of Swift's influence. Her relationship with Kelce has attracted new fans to the league, especially among younger demographics.

The survey also found that 17% of Americans are more interested in football this season due to Swift's presence. This has led to increased sales of Chiefs merchandise, particularly Kelce's jersey, which saw a 400% surge after her first game attendance.

While Swift's impact has been largely positive, 17% of Americans reported being less interested in football because of her association with the sport. This highlights the divisive nature of her influence, with some fans embracing her while others resent her intrusion into the football world.

Overall, Taylor Swift's presence has significantly impacted the NFL, driving viewership, merchandise sales, and fan engagement. As the season progresses, it remains to be seen how her influence will continue to shape the league's landscape.

Read on fast company

Quick Takes

Football / US Football

NFL team sales are likely to stall as valuations soar - cnbc

Code And Theory, Apply Digital Lead Relaunch Of NFL App - media post

Why the LA Rams are worth $2 billion more than the LA Chargers - cnbc

How the Chiefs Are Prepping for Year 2 of Taylor Swift Mania - front office sports

SoFi Stadium debuts new food options ahead of upcoming NFL season - ktla

The 16 Weirdest Food Items Hitting NFL Stadiums This Year - delish

Baseball

Mets Attendance Has Slumped. Can a New Ticketing Trend Help? - front office sports

Soccer / Football

How the sport’s elite build their brands - the athletic 💰

Outcry as Aston Villa to charge almost £100 for Champions League home games - the ticketing business

Rugby

Rugby Union addresses struggles with new joint venture - sport industry

Tennis

ATP-WTA Merger Could Be Finalized in First Half of 2025 - front office sports

Why the US Open is building a tennis metaverse inside Roblox - digiday

College Sports

NCAA House Settlement Not Approved, Faces Fire in Hearing - sportico

eSports

Esports World Cup bringing “revenue and visibility” to competitive gaming, says CEO - sports pro media

Sponsorship

Bitpanda makes touchdown in NFL European leg - sports mint media

NFL names Las Vegas as lead partner across the UK & Ireland - sportcal, sport industry

Travis Kelce Effect Rewrites Playbook for NFL Kickoff Ads - adweek

Fulham in storm over new sponsor IUX after fake profiles of company’s ’employees’ discovered on LinkedIn - the sun

Saudi Pro League partners with TikTok to elevate the digital fan experience - zawya

TikTok Announces Expanded Partnership With the NFL - social media today

Drone Racing League Owner Infinite Reality Inks Google Cloud Deal - sportico

Lenovo announced as F1 global sponsorship partner from 2025 - motor sport week

Pastis-maker Pernod Ricard scraps sponsorship of PSG after protests in Marseille - ap news, ft

Toyota welcomes Australians to ‘Team Everyone’ in sponsorship marketing campaign via Gemba - campaign brief 🎥

Macron to sponsor its first MLS team - sgi europe

Stadium & Arena

10 NFL teams that could be getting new stadiums or major renovations - usa today

Bears CEO says team is open to working with White Sox on stadium funding bid - nbc chicago

NYCFC adds agency to help with founding partnerships at its new stadium - front row soccer

Île-de-France to vote on PSG stadium proposal - the stadium business

Companies & Brands

Home Run Dugout raises $22.5 million Series A funding round - sports biz journal 💰

Breitling Scores Big With NFL Luxury Watch Deal - forbes

Topgolf Callaway to Spin Off by Late 2025 - front office sports

Media

Tony Khan on New Media Rights Deal and AEW Profitibility - 411 mania

Clark gives NBA TV its top audience (including NBA) of past year - sports media watch

Why NFL+ Isn’t Part of Football’s Streaming Wars - front office sports

Economy

Sports gambling is bigger than ever. It's also gotten incredibly weird - business insider

UK watchdog officially launches investigation into Ticketmaster's Oasis on-sale - the ticketing business

Hong Kong’s Kai Tak Sports Park a cultural asset for promoting tourism: Paul Chan - scmp

Men & Women

Magic Johnson joins ownership of the Washington Spirit - washington biz journal, espn

Bob Iger and Willow Bay complete purchase of controlling interest in Angel City FC - la times

Hawks promote Andrew Saltzman to CCO - sports biz journal 💰, hoops hype

Jason Gannon steps up as Chelsea CEO Chris Jurasek departs - sportbusiness.com 💰, bbc

Former Arizona Coyotes top executive Xavier A. Gutierrez has big plans for new initiative - az central

Long format

From the league's international ambitions to Tom Brady's $375 million broadcasting contract, the 2024 NFL season has plenty of big storylines to discuss. So, longtime NFL agent and executive Andrew Brandt joined Joe Pompliano for an hour long conversation breaking down everything you need to know.

Listen on apple podcast, spotify

Video

Pepsi Revives “We Will Rock You” Campaign For ‘Gladiator II’: New Spot With Megan Thee Stallion, Travis Kelce & More To Kick Off NFL Season - deadline